“I pursued free enterprise and am very blessed to have gotten to the point where I, in some small measure, have helped the University,” says Dr. Edward Bodaken, Class of 1962.
Ed spent his career in communications. As a student at BV, he worked on The Tack staff. As a professor at Iowa State University and the University of Southern California, he taught communication. In 1982, he started his own company, Bodaken Associates, which specialized in jury research and persuasion strategies. He sold the business in 1997 to Forensics Technology International, continuing with the company as a consultant until he retired in 2000.
Ed and his wife, Jennifer, endowed The Bodaken Communication Studies Award, which will support student and faculty collaborative research, as well as research-related travel stipends.
“I know that in this day when so many other fields that have harder science dimensions are valued – as they should be – sometimes it seems like the social sciences are not able to participate fully,” Ed says. “I really wanted to pay attention to where I thought there were needs, on the basis of my own experience.”
Ed previously established the George M. Bodaken and L.J. (Pete) Zubradt Communications Scholarship in memory of his father and the father of his first wife, DeAnn. She died in 1982.
“I think being a donor is important because you really feel a part of the process, that what you’ve done has some direct effect on student life, faculty research, and the university setting,” he says.