Buena Vista University

Digital Media

Contemporary life is a whirlwind of information. You can tune in, log on, switch to, or pick up ideas and art and designs just about anywhere. Media is culture – and it’s everywhere. As you read, watch and listen, take note:  it could be you reporting live, taking the next important picture, writing an award-winning article (or blog), or editing the next great viral video sensation.

The digital media program encourages you to be a creative media practitioner as well as a critical consumer through hands-on classes and co-curricular activities. Through your studies, you’ll increase your critical understanding of how media affects your life as you develop professional storytelling skills in publications, design, video, audio, and journalism. You’ll learn to adapt to changing technology and use it to communicate effectively and engagingly, no matter which medium you choose.

Areas of Concentration

Courses of study

Major in Digital Media: 45 credit hours

DIGI 101 Media Studio: Photo
DIGI 102 Media Studio: Video
DIGI 103 Media Studio: Audio
DIGI 104 Media Studio: Web
DIGI 210 Media and Society
DIGI 220 New Media
DIGI 230 Introduction to Integrated Communications
DIGI 240 Digital Journalism
DIGI 300 Legal and Ethical Perspectives
DIGI 400 Media Theory and Representation
DIGI 410 Media Project
DIGI 495 Media Internship

6 hours from:

DIGI 301 Advanced Digital Photography
DIGI 302 Advanced Digital Video
DIGI 303 Advanced Digital Audio
DIGI 304 Multimedia Web Design
DIGI 330 Integrated Media Campaigns

Completion of one focus track: 9 credit hours

Students select one focus track and complete three courses.

Focus Track 1: Communication

COMM 230 Business and Professional Communication
COMM 302 Intercultural Communication
COMM 340 Civic Communication
COMM 350 Organizational Communication Theory and Practice
COMM 355 Conflict Management
COMM 374 Interviewing

Focus Track 2: Design

ART 201 Art Foundations I
ART 202 Art Foundations II
GDES 223 Graphic Design Foundations
GDES 349 Graphic Design
GDES 350 Typography
GDES 440 Illustration
GDES 449 Advanced Graphic Design

Focus Track 3: Performance

THEA 220 Fundamentals of Acting
THEA 300 Fundamentals of Directing
THEA 405 Advanced Acting
THEA 406 Advanced Directing
Three one-credit Acting Studio Courses THEA 121 Basic Movement Technique; THEA 122
Basic Vocal Production and Technique; THEA 422 Acting for Media

Focus Track 4: Music Production

MUSC 110 Studio Production and Technology I
MUSC 115 Studio Production and Technology II
MUSC 300 Producing Music with Digital Software
MUSC 350 Understanding the Music Industry
MUSC 400 Producing, Sampling, and MIDI Sequencing

Focus Track 5: Digital Media Programming

CMSC 171 Introduction to Information Technology
CMSC 181 Computer Science I
CMSC 182 Computer Science II
CMSC 310 Algorithms and Data Structures
CMSC 321 Database Management Systems
CMSC 322 Web and Network Programming
CMSC 351 User Interface Design and Development

Focus Track 6: Business

FNBK 301 Personal Finance
MRKT 306 Principles of Marketing
MRKT 354 Sports Marketing
MRKT 355 Consumer Behavior
MRKT 414 Selling
MGMT 306 Principles of Management
MGMT 315 Business Law I
MGMT 320 Human Resource Management
MGMT 375 Entrepreneurship/Small Business

Major in Digital Media “Journalism” with Teaching Licensure (5-12): 33 credit hours

DIGI 101 Media Studio: Photo
DIGI 102 Media Studio: Video
DIGI 103 Media Studio: Audio
DIGI 104 Media Studio: Web
DIGI 210 Media and Society
DIGI 220 New Media
DIGI 240 Digital Journalism
DIGI 300 Legal and Ethical Perspectives
DIGI 400 Media Theory and Representation
DIGI 410 Media Project
DIGI 495 Media Internship

6 credit hours from:

DIGI 301 Advanced Digital Photography
DIGI 302 Advanced Digital Video
DIGI 303 Advanced Digital Audio
DIGI 304 Multimedia Web Design
Plus requirements for secondary education and education core

Minor in Digital Media: 18 credit hours

DIGI 101 Media Studio: Photo
DIGI 102 Media Studio: Video
DIGI 103 Media Studio: Audio
DIGI 104 Media Studio: Web
DIGI 210 Media and Society
Electives in Digital Media to achieve 18 hours

Minor in Digital Media “Journalism” with Teaching Licensure (5-12): 21 credit hours

DIGI 101 Media Studio: Photo
DIGI 102 Media Studio: Video
DIGI 103 Media Studio: Audio
DIGI 104 Media Studio: Web
DIGI 210 Media and Society
DIGI 220 New Media
DIGI 240 Digital Journalism
DIGI 300 Legal and Ethical Perspectives
DIGI 400 Media Theory and Representation
Plus requirements for secondary education and education core

Best Value - Regional Colleges 2015

Buena Vista University
610 W. 4th Street
Storm Lake, IA 50588
800.383.9600

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