Buena Vista University

Graphic Design & Visual Communication

To be a successful visual designer, talent and passion are musts, but they aren’t all you’ll need. Professional designers have to know how to communicate with clients, where to look for inspiration, and how to get into the minds of both their clients and their clients’ audiences. They need to understand aesthetics, industry, and how their creations fit into the surrounding culture.

As a graphic design & visual communication major, you’ll develop skills in the subtleties of communicating ideas visually. You’ll take concentrated courses in production and receive a broad education in art, corporate communication and media studies as you explore your own abilities and learn how to apply them to your future career. You'll advance your skills in visual communication as you discover how art and aesthetics fit into the professional world of today.

Key Personality Traits of Graphic Designers:

Courses of study

Major in Graphic Design & Visual Communication: 58 credit hours

ART 201 Art Foundations I
ART 202 Art Foundations II
ART 301 Prehistoric and Medieval Art History
or ART 302 European Renaissance to Baroque Art History
ART 303 Romanticism to Modern Art History
or ART 304 Modern to Contemporary Art History
ART/GDES 392 Junior Seminar
ART/GDES 492 Senior Seminar
ART 493 Senior Exhibition
DIGI 101 Media Studio: Photo
DIGI 104 Media Studio: Web
DIGI 210 Media and Society
DIGI 300 Legal and Ethical Perspectives
DIGI 304 Multimedia Web Design
GDES 223 Graphic Design Foundations
GDES 305 History of Graphic Design
GDES 349 Graphic Design
GDES 350 Typography
GDES 449 Advanced Graphic Design
GDES 495 Internship (3 credit minimum)
Graphic Design and Visual Communication majors must earn a final grade of C- or better in required GDES courses (GDES 223, GDES 305, GDES 349, GDES 350, GDES 392, GDES 449, GDES 492).

9 credit hours from:

ART 301 Prehistoric and Medieval Art History
or ART 302 European Renaissance to Baroque Art History (class not taken above)
ART 303 Romanticism to Modern Art History
or ART 304 Modern to Contemporary Art History (class not taken above)
ART 340 Printmaking: Intaglio
ART 341 Printmaking: Lithography
COMM 230 Business and Professional Communication
DIGI 102 Media Studio: Video and DIGI 103 Media Studio: Audio
DIGI 220 New Media
DIGI 230 Introduction to Integrated Communications
DIGI 301 Advanced Digital Photography
GDES 440 Illustration
MRKT 306 Principles of Marketing
MRKT 355 Consumer Behavior

Minor in Graphic Design & Visual Communication: 22 credit hours

GDES 223 Graphic Design Foundations
GDES 305 History of Graphic Design
GDES 349 Graphic Design
GDES 350 Typography
GDES 449 Advanced Graphic Design
Graphic Design and Visual Communication minors must earn a final grade of C or better in
required GDES courses (GDES 223, GDES 305, GDES 349, GDES 350, GDES 449).

6 credit hours from:

ART 201 Art Foundations I
ART 340 Printmaking: Intaglio
ART 341 Printmaking: Lithography
DIGI 101 Media Studio: Photo
DIGI 104 Media Studio: Web
DIGI 210 Media and Society
DIGI 300 Legal and Ethical Perspectives
DIGI 301 Advanced Digital Photography
DIGI 304 Multimedia Web Design
GDES 440 Illustration

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