Buena Vista University

Marketing

Generate excitement about a new product by creating buzz through press releases and special events. Research customer needs and identify market trends. Develop or redefine a top-selling brand. As a marketing major, you’ll learn how to read the marketplace and shape the public perception of goods and services by applying an understanding of consumer behavior.

Marketing students at BVU get more than a classroom education. Through your studies, you will often have the chance to tackle key business issues of real companies. Early on, you will also network with professionals in the marketing field through countless internship and travel opportunities. As a marketing major at BVU, you will receive a combination of high-quality academics and real-world experience that will allow you to pursue a career that is as varied as your imagination.

Courses of study

 

Major in Marketing: 61 credit hours

Common business core:

ACCT 205 Financial Accounting
ACCT 206 Managerial Accounting
ECON 205 Principles of Microeconomics
ECON 206 Principles of Macroeconomics
FNBK 306 Managerial Finance
MATH 140 Elementary Applied Statistics
MGMT 206 Management Science
MGMT 306 Principles of Management
MGMT 315 Business Law I
MGMT 492 Business Policy and Strategy
MRKT 306 Principles of Marketing

Major courses:

MGMT 307 International Business
MRKT 340 Business Marketing
MRKT 355 Consumer Behavior
MRKT 418 Market Research
MRKT 432 Strategic Marketing
MRKT 495 Marketing Internship

2 electives from:

MRKT 350 Retailing
MRKT 353 Field Experience in Sports Marketing and Management
MRKT 354 Sports Marketing
MRKT 400 Practicum in Marketing Problems/Small Business Institute (SBI)
MRKT 407 International Marketing
MRKT 410 E-Commerce
MRKT 414 Selling
MRKT 415 Sales Management

1 course from:

ACCT 309 Cost Accounting
COMM 230 Business and Professional Communication
COMM 302 Intercultural Communication
COMM 355 Conflict Management
DIGI 230 Introduction to Integrated Communication
FNBK 322 Analysis of Financial Statements
MGMT 320 Human Resource Management

Recommended support work:

Florida interim
International interim

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