B.A. Degree with a Major in Marketing

Buena Vista University Graduate & Professional Studies is exclusively for students seeking to complete degrees begun elsewhere. We facilitate the smooth transfer of credits from Southwestern Community College. This advising guide is effective for students entering BVU in the 2011-12 academic year. As course and degree requirements change, students are encouraged to consult with BVU personnel.

Southwestern Community College has a full articulation agreement with Buena Vista University. Students who have completed an approved associate's degree at SWCC can seamlessly move on to complete a bachelor's degree through Buena Vista University.

Common Business Core:
ACCT 205 Financial Accounting..........................................................................ACC 131 - Principles of Accounting I 
ACCT 206 Managerial Accounting......................................................................ACC 132 - Principles of Accounting II
ECON 205 Principles of Microeconomics........................................................ECN 130 - Principles of Microeconomics
ECON 206 Principles of Macroeconomics......................................................ECN 120 - Principles of Macroeconomics
FNBK 306 - Managerial Finance
MATH 140 Elementary Applied Statistics.........................................................MAT 156 - Statistics
MGMT 206 Management Science...................................................................BUS 230 - Quantitative Methods for Decisoin Making
MGMT 306 Principles of Management.............................................................MGT 101 - Principles of Management
MGMT 315 Business Law I...............................................................................BUS 185 - Business Law I
MGT 492 - Business Policy and Strategy
MRKT 306 Principles of Marketing...................................................................MKT 110 - Principles of Marketing

Major Courses:
MGMT 307 International Business
MRKT 340 Business Marketing
MRKT 355 Consumer Behavior
MRKT 418 Market Research
MRKT 432 Strategic Marketing
MRKT 495 Marketing Internship

Two electives from:
MRKT 350 Retailing
MRKT 353 Field Experience in Sports Marketing and Management
MRKT 354 Sports Marketing
MRKT 400 Practicum in Marketing Problems/Small Business Institute (SBI)
MRKT 407 International Marketing
MRKT 410 E-Commerce
MRKT 414 Selling
MRKT 415 Sales Management

One course from: 
ACCT 309 Cost Accounting, COMM 230 Business and Professional Communication, COMM 302 Intercultural Communication, COMM 355 Conflict Management, DIGI 230 Intro to Integrated Communication, FNBK 322 Analysis of Financial Statements, MGMT 320 Human Resource Management

Students must earn a minimum of 12 credit hours at the 300/400 level in their major from Buena Vista University. All transcripts will be evaluated on an individual basis. If questions should arise, please contact Buena Vista University Graduate & Professional Studies Creston location at 800.556.7151 or 1501 West Townline, Room 726, Creston, Iowa 50801.