B.A. Degree with a Major in Marketing
Seamless Transition to Your B.A.
Buena Vista University Graduate & Professional Studies is exclusively for students seeking to complete degrees begun elsewhere. We facilitate the smooth transfer of credits from METRO Community College. This advising guide is effective for students entering BVU in the 2011-12 academic year. As course and degree requirements change, students are encouraged to consult with BVU personnel.
METRO Community College has a full articulation agreement with Buena Vista University. Students who have completed an approved associate's degree at METRO can seamlessly move on to complete a bachelor's degree through BVU.
Courses Required for a Marketing Major
(61 Credit Hours)
Metro Courses That Fulfill BVU Requirements
Common Business Core:
ACCT 205 - Financial Accounting.........................................................................ACCT 1100 & 1110 - Accounting I & II
ACCT 206 - Managerial Accounting.....................................................................ACCT 1120 - Accounting III
ECON 205 - Principles of Microeconomics.......................................................ECON 1100 - Microeconomics
ECON 206 - Principles of Macroeconomics......................................................ECON 1000- Macroeconomics
FNBK 306 - Managerial Finance..........................................................................FINA 2230 - Business Finance
MGMT 206 - Quantitative Methods for Business
MGMT 306 - Principles of Management..............................................................BSAD 2100 - Principles of Management
MGMT 315 - Business Law I.................................................................................BSAD 1100 - Business Law I
MGMT 492 - Business Policy & Strategy
MRKT 306 - Principles of Marketing....................................................................BSAD 1010 - Principles of Marketing
MATH 140 - Elementary Applied Statistics........................................................MATH 1410 - Statistics
Major Courses:
MGMT 307 International Business
MRKT 340 Business Marketing
MRKT 355 Consumer Behavior
MRKT 418 Market Research
MRKT 432 Strategic Marketing
MRKT 495 Marketing Internship
Two electives from:
MRKT 350 Retailing
MRKT 353 Field Experience in Sports Marketing and Management
MRKT 354 Sports Marketing
MRKT 400 Practicum in Marketing Problems/Small Business Institute (SBI)
MRKT 407 International Marketing
MRKT 410 E-Commerce
MRKT 414 Selling
MRKT 415 Sales Management
One course from:
ACCT 309 - Cost Accounting.................................................................................ACCT 2330 - Managerial Cost Accounting
COMM 230 Business and Professional Communication
COMM 302 Intercultural Communication
COMM 355 Conflict Management
DIGI 230 Intro to Integrated Communication.............................................BSAD 1201-Advertising and Sales Promotion
FNBK 322 Analysis of Financial Statements.................................................FINA 2240 Financial Statement Analysis
MGMT 320 Human Resource Management.................................................BSAD 2600 Human Resource Management
Students must earn a minimum of 12 credit hours at the 300/400 level in their major from Buena Vista University. All transcripts will be evaluated on an individual basis. If questions should arise, please contact Buena Vista University Graduate & Professional Studies Council Bluffs site at 800.798.0788 or 2700 College Road, Box 4-C, Council Bluffs, Iowa 51502.