A Changing Practice

A Changing Practice

When William Hall, Class of 1992, came to BV, he was an All-State high school quarterback unsure of what he wanted to do for a career – or even what he wanted to study.

“All my friends were going to large state schools,” says William, who played four sports each of his four years in high school. “I wanted to go somewhere where I knew I’d get playing time. I was not an academic. I just thought I’d take the classes as an excuse to play football.”

William’s plans changed when a knee injury ended his football career in his first and only college season.

“It took me about a year to start taking school seriously,” says William. “When I realized I really wasn’t going to be playing sports, I started to focus on the academic subjects in which I had been most interested during high school: science, biology and chemistry. My professors were always just the kindest most nourishing teachers, especially Drs. Jerry Poff (professor emeritus of biology), Rick Lampe (professor of biology), and Jon Hutchins (professor emeritus of chemistry). Every time I ran across something I didn’t understand they were able and willing to explain it. Dr. Poff, in particular, gave me the encouragement every year to hang in there.”

 “Frankly I think that was the environment I needed to excel in academics,” William says. “I would never be where I am today if I had gone to a large school. I graduated from high school with a GPA of 2.3. I graduated from BV with a 3.7.”

His senior year, as William was planning a career in physical therapy, he took the Medical College Admission Test at the urging of his parents. He received good scores and chose the University of Iowa medical program. For his major residency, he selected Scottsdale, Ariz., where he arrived in 1996 in the midst of a national aesthetic surgery boom.

Bolstering the field was the rising popularity of the tumescent liposuction procedure in which he came to specialize. According to William, traditional liposuction – which involved large incisions and general anesthesia – was quite dangerous. The tumescent procedure allows for fat to be suctioned out through a series of very small incisions. According to William, the procedure’s special anesthesia numbs the patient’s skin, fat and nerves, also helping to almost entirely eliminate bleeding and allowing the patient to remain conscious during the surgery.

“Surgery is a science in that we must understand things like the medications we’re using and how they interact with the body,” says William. “To be a good cosmetic surgeon, you have to really understand proportion and the human figure. This is also why we use local anesthesia. The patient will judge the results standing up. We have to be able to stand the patient up in the sculpting process so we can adequately judge how it is going.”

In 2000, he founded Infini Cosmetic Associates, the first clinic specializing in tumescent liposuction in the Scottsdale / Phoenix area. Today, Infini Cosmetic Associates employs nine full-time and two part-time staff. In his career, William has completed 4,500 surgeries. He says his patients have never had any life-threatening complications.

More recently, William has had to adapt to new shifts in the business: changing national health care policy and operating a business specializing in elective procedures in the midst of a recession. William notes that his consultations decreased 30 percent in the fall of 2008, while the percentage of clients financing their procedures increased from 50 percent to 75 percent. Still, William remains pleased and optimistic about Infini Cosmetic Associates.

“Realistically, we were a hyper-inflated marketplace,” he explains. “I think this level of business is where we stay and I’m genuinely happy with that. Even with the decrease, we are still blessed to have a thriving market. It tells me we’ve done a lot of things right in the past 10 years.”