BVU Featured on the Today Show for "Rokerthon" Pitch

BVU Featured on the Today Show for "Rokerthon" Pitch

A video featuring Buena Vista University students inviting Al Roker to campus was featured on the Friday, March 24 broadcast of The Today Show. BVU appears four times in the video, first at the 1:07 mark.

The submission was an entry in The Today Show's "Rokerthon 3 " event. The students invited Roker to campus to take part in the world's largest game of lawn golf. While BVU was not chosen for this year's event, it was the only college in Iowa featured in the segment.

Jerry Johnson, assistant professor of digital media, was an advisor for the project. “It was fun to work alongside students to create a creative and unique video that would catch the attention of The Today Show producers,” he said. “This is the beauty of our digital media program. Students are empowered to collaborate on opportunities to produce and exhibit creative works. Students love to have an outcome for their projects because it gives them legitimacy.”

The students who produced the video were Morgan McGrew, a senior digital media major from Ankeny; Chris Habermann, a senior digital media major from Sioux City; Cooper Maahs, a sophomore digital media major from Johnston; and Spencer Bottorff, a senior digital media major from Dakota City, Neb.

“I get excited with every video project I take on, so I was likewise very excited about this one,” said McGrew, who wrote, directed and edited the video pitch. “Hands-on projects such as this definitely prep you for life after graduation. For one, it teaches you how to follow through with a project. When we looked at the pitch from the beginning, we had no idea how we’d pull it off. We worked through it and achieved a product.”

See the complete video entry, courtesy of BVU's University Cable Network.