Strategic Public Relations

Whether in business, politics, sports, or the arts, effective communication campaigns are the foundation of success. The strategic public relations major prepares students to enter this dynamic world of serving as co-creators of the public story rather than merely being architects of the organization’s persuasion.

A deliberate reputation

Students who graduate with this major can pursue careers in:

  • Corporate Relations
  • Media Relations
  • Entertainment, Sports and Tourism
  • Nonprofit Organizations
  • Events and Promotions
  • Public & Political Affairs
  • Strategic Communications

The strategic public relations major at BVU is interdisciplinary, which means you will take classes in communication, digital media, and business. Starting your freshman year, you’ll have access to hands-on experiences that will allow you to be innovative, creative, and entrepreneurial.

Students work with cutting-edge technology to craft effective messages, cultivate an entrepreneurial spirit where their passions can thrive, and develop deep understanding of the shifting nature of public communication. The program combines technical skill with liberal arts preparation within a strong commitment to ethical communication practices.

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Real-world Experiences

Meet clients, travel, and create

The strategic public relations program prepares students for life after BVU. In the past, students have developed a motivational training program for Zombie Burger, worked with the marketing department at Rips Candy, and have planned and managed campaigns for local non-profits including Witter Art Gallery, Hoop-a-thon, Relay for Life, and others using media relations and social media management.

Be In Demand

According to the Bureau of Labor Statistics, areas of public relations and digital marketing professions are expected to grow 12-20 percent.

Go Behind the Scenes

The Tack Online, University Cable Network Studios and KBVU media organizations allow students to showcase their talents and experiment with creative ideas.

Think Deeper

Our graduates learn the latest professional skills and how to think and communicate creatively and strategically.

Cutting-edge Tools

Get behind the camera + more

UCN Studios offers students access to state-of-the-art tools to create both studio and field productions. Students will enjoy the opportunity to work with the latest HD equipment including Instant Replay, CGI, and full LED studio lighting. Additionally, students will gain valuable post-production skills by working with professional editing tools such as Avid Symphony, Adobe Creative Suite Premiere, and Final Cut Pro.


  • Matte Black
  • MN Vikings
  • The Event Group
  • Iowa Rock & Roll, Hall of Fame
  • Iowa Sports Foundation


  • Kansas City University of Medicine & Biosciences, Physician
  • MN Vikings, Executive Director of Communication
  • Relay for Life, American Cancer Society, Community Manager

Graduate School

  • DePaul University
  • University of Nebraska
  • Texas Tech University
  • University of Kansas
  • Texas Christian
  • San Diego State University
  • University of Northern Iowa

Major in Strategic Public Relations

  • ARTD 190 Art Foundations: Digital Design
  • COMM 180 Communication Perspectives
  • COMM 225 Relational Communication
  • COMM 230 Business and Professional Communication
  • COMM 355 Conflict Management
  • COMM 370 Leadership Communication
  • COMM 432 Communication Theory and Research
  • DIGI 101 Media Studio: Photo
  • DIGI 102 Media Studio: Video
  • DIGI 103 Media Studio: Audio
  • DIGI 104 Media Studio: Web
  • DIGI 220 New Media
  • FNBK 101 Personal Finance Foundations
  • MRKT 306 Principles of Marketing
  • STPR 230 Public Relations Strategies
  • STPR 330 Applied Strategic Communication
  • STPR 430 Integrated Campaigns
  • STPR 495 Internship

A minor in Business is strongly encouraged. Additionally, optional 9 credit hour tracks allowing specialization in interest area(s) are advised including:

Track: Nonprofit and Advocacy Communication

Select 3 from list

  • ACCT 205 Financial Accounting
  • ACCT 206 Managerial Accounting
  • COMM 227 Advanced Public Speaking
  • COMM 340 Civic Communication
  • DIGI 300 Legal and Ethical Perspectives
  • PSCN 115 Introduction to Politics or PSPA 165 Introduction to Public Administration

Track: Event Planning

Select 3 from list

  • ACCT 205 Financial Accounting
  • ACCT 206 Managerial Accounting
  • ARTD 280 Business of Art
  • COMM 350 Organizational Communication Theory and Practice or MGMT 306 Principles of Management
  • EXSC 345 Facility and Event Management
  • MRKT 414 Selling

Track: Creative Design

Select 3 from list

  • ARTD 350 Graphic Design
  • ARTD 355 Interactive Design
  • DIGI 301 Advanced Digital Photography
  • DIGI 302 Advanced Digital Video
  • ENGL 320 Creative Writing
  • MUSC 110 Introduction to Digital Recording

Track: Sports Communication

Select 3 from list

  • COMM 280 Group and Team Communication
  • EXSC 200 History, Philosophy and Ethics of Sport
  • EXSC 345 Facility and Event Management
  • MRKT 354 Sports Marketing


Ms.   Jamii  Claiborne

Jamii Claiborne

Associate Professor of Digital Media

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Dr.   Andrea  Frantz

Andrea Frantz

Professor of Digital Media

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Mr.   Jerry  Johnson

Jerry Johnson

Assistant Professor of Digital Media

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Dr.   Bryan  Kampbell

Bryan Kampbell

Associate Professor of Communication Studies

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Mr.   Brian  Pattie

Brian Pattie

Instructor of Communications

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Ms.   Miranda  Pollock

Miranda Pollock

Assistant Professor of Graphic Design

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