Undergraduate Major - 61 Credit Hours

BVU’s marketing major gives you the knowledge and insight to keep your finger on the consumer pulse and understand what it takes to plan, release and advertise a product – functions essential to all major industries.

Program Description:

The modern marketer must intimately know the potential customer, the psychological and societal dynamics that feed their decision making, and the factors that will motivate them to a purchase. BVU’s marketing program equips students with skills that can be applied to marketing positions across a wide variety of organizations and industries.

Employment opportunities include:

  • Advertiser
  • Public relations manager
  • Marketing director
  • Creative director
  • Carroll
  • Council Bluffs
  • Creston
  • Denison
  • Emmetsburg
  • Estherville
  • Fort Dodge
  • Iowa Falls
  • Le Mars
  • Marshalltown
  • Mason City
  • Newton
  • Online
  • Ottumwa
  • Spencer
  • Spirit Lake

Common Business Core

  • ACCT 205 Financial Accounting
  • ACCT 206 Managerial Accounting
  • ECON 205 Principles of Microeconomics
  • ECON 206 Principles of Macroeconomics
  • FNBK 306 Managerial Finance
  • MATH 140 Elementary Applied Statistics
  • MGMT 206 Management Science
  • MGMT 306 Principles of Management
  • MGMT 315 Business Law I
  • MGMT 492 Business Policy and Strategy
  • MRKT 306 Principles of Marketing

Marketing Major Courses

  • MGMT 307 International Business
  • MRKT 340 Business Marketing
  • MRKT 355 Consumer Behavior
  • MRKT 418 Market Research
  • MRKT 432 Strategic Marketing
  • MRKT 495 Marketing Internship

Marketing Electives (choose 2 courses from)

  • MRKT 350 Retailing
  • MRKT 353 Field Experiences in Sports Marketing and Management
  • MRKT 354 Sports Marketing
  • MRKT 400 Practicum in Marketing Problems/ Small Business Institute (SBI)
  • MRKT 407 International Marketing
  • MRKT 410 E-Commerce
  • MRKT 414 Selling
  • MRKT 415 Sales Management

Marketing Course (choose 1 course from)

  • ACCT 309 Cost Accounting
  • COMM 230 Business and Professional Communication
  • COMM 302 Intercultural Communication
  • COMM 355 Conflict Management
  • STPR 230 Public Relations Strategies
  • FNBK 322 Analysis of Financial Statement
  • MGMT 320 Human Resource Management

Marketing Recommended Support Work

  • Florida interim
  • International interim 
Admissions criteria for the Marketing program

BVU's degree completion programs are classified as junior-senior level. Persons who have completed an associate degree or 60 credit hours from a regionally accredited institution qualify for admission. College level examination program credits (CLEP) and life experience credit may be available as described in the academic section. 

Admissions process for the Marketing program
  • Although personal interviews are not required, applicants are urged to confer with an advisor.
  • Request that official transcript(s) from each college or university previously attended be sent to BVU. Without official transcripts and records, a student will not be allowed to register beyond the initial semester.
  • Complete the BVU Degree Completion Application
  • If you will be applying for financial assistance including student loans, complete the Free Application for Federal Financial Student Aid (FAFSA) at
  • Students who have previously earned a B.A. or B.S. degree may be eligible to earn a second bachelor’s degree from Buena Vista University.

Tuition & Fees

BVU offers a quality, affordable education, and our financial specialists are here to help as you navigate the costs of your educational investment so you can move forward with your career.

Financial Aid

BVU's Institution code: 001847

Don't miss the opportunity for financial aid. Fill out the FAFSA at and use BVU's institution code.

The G.I. Bill & Yellow Ribbon Program

All Buena Vista University programs are approved for the G.I. Bill and Yellow Ribbon Program.

Technology Requirements for Online Courses

  • Operating System: Windows Vista, 7 or 8. Or Macintosh OS X with RAM at or above OS recommendations
  • Processor: A PC with a Pentium IV or newer, or a Macintosh with a G3 or newer
  • Internet Connection: DSL or cable modem (high speed internet). Dial-up will not be sufficient.
  • Browser: Internet Explorer 7+, Mozilla Firefox 3+, Safari, Chrome.
  • Software: A current installation of Java ( Microsoft Word, Excel, and PowerPoint are required, (Microsoft Office XP, 2003, 2007, 2010 on Windows or Microsoft Office 2001, 2004, 2008, or 2011 for the Macintosh). Newer versions are recommended (Microsoft Office 2007, 2010 on Windows or Microsoft Office 2008, or 2011 for the Macintosh).


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