The marketing concentration at BVU is focused on the “marketing concept” philosophy. Using this approach, companies first find out what customers need and then develop effective solutions tailored to meet those needs. Based on their superior understanding of the customer, a business with a good marketing strategy will do this more effectively and profitability than their competitors. Marketing students receive excellent theoretical training and learn how to practically apply strategies in a business setting.
Employment opportunities include careers in:
- Marketing research
- Product development
- Business startups
- Franchise management