Branding: Conception to Product

by Krista Kent
Graphic Design
Faculty advisor: Rebecca Frates

Graphic design is an important step between the customer and the allure of the product. Besides attracting a potential buyer it must also summarize the overall concept of what is being sold. The food-related branding and packaging created here demonstrates a possible creative solution when designing for a preferred target market. In all cases the logo constitutes the central theme around which the packaging and other promotional materials revolve.